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100%);pointer-events:none}.hero-inner{position:relative;z-index:1}.hero-inner{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,21rem);gap:clamp(2rem,5vw,4.5rem);align-items:start;padding-top:clamp(2.5rem,5vw,4rem);padding-bottom:clamp(1.75rem,3vw,2.5rem)}.hero-copy h1{font-size:clamp(2rem,4.2vw,3.1rem);font-weight:400;line-height:1.14;letter-spacing:-.015em;text-wrap:balance;margin-bottom:1.5rem}.hero-lede{font-size:clamp(1.0625rem,1.5vw,1.25rem);line-height:1.65;max-width:34ch;margin-bottom:1.75rem}.hero-note{font-family:var(--sans);font-size:.9375rem;line-height:1.7;color:var(--ink-soft);max-width:42ch;padding-top:1.25rem;border-top:1px solid var(--rule)}.entry{justify-self:end;width:100%;max-width:21rem}.video-frame{position:relative;width:100%;aspect-ratio:2 / 3;overflow:hidden;background:var(--paper-sunk);border:1px solid var(--rule)}.video-frame iframe{display:block;width:100%;height:100%;border:0}.video-facade{position:absolute;top:0;right:0;bottom:0;left:0;display:block;width:100%;height:100%;padding:0;border:0;background:none;cursor:pointer}.video-thumb{width:100%;height:100%;object-fit:cover;display:block}.play-button{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:58px;height:58px;color:var(--paper);background:var(--olive);border-radius:50%;display:flex;align-items:center;justify-content:center;transition:background .25s ease}.video-facade:hover .play-button{background:var(--olive-deep)}.play-button svg{width:24px;height:24px;margin-left:3px}.entry-meta{padding-top:.8rem;border-top:1px solid var(--rule);margin-top:.8rem}@media (max-width: 560px){.masthead-inner{flex-direction:column;align-items:flex-start;gap:.3rem}}@media (max-width: 860px){.hero-inner{grid-template-columns:minmax(0,1fr);gap:2.75rem}.entry{justify-self:start}.hero-lede,.hero-note{max-width:52ch}}.why{background:var(--paper-sunk);border-top:1px solid var(--rule);padding-top:clamp(2rem,3.5vw,2.75rem);padding-bottom:clamp(2.25rem,4vw,3rem)}.why-head{margin-bottom:1.4rem}.why-head h2{font-size:clamp(1.6rem,3vw,2.25rem);font-weight:400;letter-spacing:-.015em;margin-top:.4rem}.claims{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}.claim{padding:1.75rem clamp(1rem,2.5vw,2rem) .5rem;border-left:1px solid var(--rule)}.claim:first-child{padding-left:0;border-left:0}.claim:last-child{padding-right:0}.claim h3{font-size:1.1875rem;font-weight:400;line-height:1.3;margin-bottom:.6rem}.claim p{font-family:var(--sans);font-size:.9375rem;line-height:1.7;color:var(--ink-soft)}.claims .claim:last-child{padding-bottom:0}@media (max-width: 860px){.claims{grid-template-columns:1fr}.claim{padding:1.5rem 0 0;border-left:0;border-top:1px solid var(--rule)}.claim:first-child{border-top:0;padding-top:1.5rem}}.quote{background:var(--paper);border-top:1px solid var(--rule);padding-top:clamp(2.5rem,5vw,3.75rem);padding-bottom:clamp(2.5rem,5vw,3.75rem)}.quote-figure{max-width:40rem}.quote blockquote p{font-size:clamp(1.25rem,2.3vw,1.8rem);line-height:1.4;letter-spacing:-.01em;text-wrap:pretty;text-indent:-.42em}.quote figcaption{margin-top:1.15rem}.quote cite{font-style:italic}.footer{margin-top:auto;background:var(--paper);border-top:1px solid var(--rule);padding-top:2.25rem;padding-bottom:2.25rem}.footer-content{display:grid;grid-template-columns:1fr auto;align-items:start;gap:1.5rem 2.5rem}.footer-brand{display:inline-flex;align-items:center;gap:.6rem;font-size:1.1rem;color:var(--ink)}.footer-logo{width:26px;height:26px;border-radius:50%}.footer-links h4{font-family:var(--sans);font-size:.6875rem;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:.85rem}.social-links{display:flex;flex-wrap:wrap;gap:1.5rem}.social-link{display:inline-flex;align-items:center;gap:.45rem;font-family:var(--sans);font-size:.9375rem;color:var(--ink);padding-bottom:.2rem;border-bottom:1px solid var(--rule);transition:color .25s ease,border-color .25s ease}.social-link:hover{color:var(--olive);border-color:var(--olive)}.social-link svg{width:16px;height:16px;color:var(--ink-soft)}.social-link:hover svg{color:var(--olive)}.footer-bottom{grid-column:1 / -1;margin-top:1.5rem;padding-top:1.25rem;border-top:1px solid var(--rule)}.footer-bottom p{font-family:var(--sans);font-size:.8125rem;color:var(--ink-soft)}@media (max-width: 640px){.footer-content{grid-template-columns:1fr}.social-links{gap:1rem 1.5rem}}*{margin:0;padding:0;box-sizing:border-box}img{max-width:100%;height:auto}:root{--paper: #F7F4EE;--paper-sunk: #EFEAE2;--card: #FCFAF6;--ink: #2A2622;--ink-soft: #6E655B;--rule: #DCD4C7;--olive: #4A5D3A;--olive-deep: #38472B;--serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif;--sans: "Inter", "Segoe UI", system-ui, -apple-system, sans-serif;--gutter: clamp(1.25rem, 5vw, 4rem);--shell: 62rem}body{font-family:var(--serif);background-color:var(--paper);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased}.app{min-height:100vh;display:flex;flex-direction:column}a{color:var(--olive);text-decoration:none}a:focus-visible,button:focus-visible{outline:2px solid var(--olive);outline-offset:3px;border-radius:2px}.label{font-family:var(--sans);font-size:.6875rem;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-soft)}.sr-only{position:absolute;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.shell{width:100%;max-width:var(--shell);margin:0 auto;padding-left:var(--gutter);padding-right:var(--gutter)}@media (prefers-reduced-motion: reduce){*,*:before,*:after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}}